We created a compilation of the building and the terrible state it was in and published the movie on YouTube. Then it happened it got picked up fast. First by the regional and millennial generation broadcasters. Later by national broadcasters. We received a lot of questions and comments on our video. It appeared we touched a nerve somehow.
Initiatives started to save the tropical swimming paradise among others. Especially in Rotterdam it was the talk of the town for a little while. Then some time passed and the attention faded.
Two weeks ago the auction was held to sell the Tropicana building. Again our video was part of the news on national level. It closed the loop and left us thinking: what role did we play in all this? Did we bring the news? Did we somehow influence the decision making? We are used to influence others in decision making as specialists and consultants but this was different. We put facts in the public domain and indirectly influenced others.
We will probably never know what our exact role in this scenario was. But it has certainly been an interesting ride.
Facebook page: Initiative to save Tropicana (Dutch)